Ford Emoji Jacket helps people to ‘Share The Road’

It has never been easier to get on your bike – with millions of people across Europe choosing to ride into work or cycle for sport and pleasure. But communication between drivers and cyclists can be difficult with riders having to remove their hands from the handlebars to indicate changes in direction or to express thanks. Now – as part of our ‘Share The Road’ campaign – Ford has commissioned a prototype Emoji Jacket. This one-of-a-kind creation, which is not available to buy, is designed to show how tensions could be eased by enabling riders to more easily and more clearly show drivers what their intentions are – and how they are feeling.

#ShareTheRoad 👉 https://ford.to/ShareTheRoad
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